In the poblacion (city proper) the dense central business district is home to a large cluster of different business enterprises. Retailers and small business enterprises now form the bulk of economic activity in Lucena while banking and financing industries dominate the commerce sector. SM Lucena, Gaisano and Pacific Mall are the three big malls that had opened for business in Lucena. These companies have provided local employment and new business opportunities to small entrepreneurs.
  Lucena Hymn
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